Data principles
Empowering Consumers with Data-Driven Rewards
Reward is on a mission to make everyday spending more rewarding. We do this by analysing billions of transactions from millions of customers to help them monetise their data without compromising their identity.
With big data comes big responsibility, so we work hard to ensure we’re compliant with all the relevant government regulations and industry governing bodies around the world.
Security and compliance
Turning data into actionable insights
Transforming anonymised data into insights that drive rewards and growth
Reward analyses transactional, behavioural, and geo-demographic data in order to operate our customer engagement programmes for global and local banks on three continents.
To increase the consumers’ earning potential and our investment in the platform, we anonymise data and transform it into powerful insights for our partners to understand trend behaviours at an aggregate level - never identifying individual consumers.
Data policy process
De-identifying data
We convert personal data into broader categories, ensuring analysts work with anonymised data to protect identities
Spend pattern analysis
Consumers are grouped by similar spending behaviours, creating large segments of interest for retailers, rather than focusing on individuals
Predictive retail modellings
Analysts create models based on group behaviour aligned with retailer offers, analysing data at the group level - never at the level of individual consumers
Offer fulfilment
Retail offers are assigned to relevant customer groups most likely to engage, with analysis conducted at the group level, not focused on individuals
Offer distribution
Targeted groups receive offers via secure channels, with tokenisation ensuring confidentiality and accurate assignment
Anonymous reporting
Reward provides aggregated trend and campaign reports, with data anonymisation for secure, privacy-compliant analysis
The technology behind the innovation
AI-Powered, Scalable Solutions for Seamless Customer Engagement
Our flexible, cloud-based platform powers scalable customer engagement solutions for financial institutions worldwide. Designed for seamless integration, it uses plug-and-play APIs and AI-driven tools to deliver white-label loyalty programmes and dynamic commerce media solutions.
At its core, the platform connects the worlds of banking and retail, integrating card-linked offers technology, and enabling hyper-personalised, data-driven propositions that foster targeted customer engagement behaviours.
Key innovations
Predictive analytics engine
Harnessing billions of transaction data points, enriched with third-party sources, we provide actionable insights that help brands make smarter decisions, maximise customer value, and optimise marketing investments
End-to-end loyalty ecosystem
Retail offers go to consumer groups likely to engage, ensuring targeted yet anonymous distribution
Card-linked commerce activation
We use machine learning to curate and distribute personalised content through banking interfaces, driving engagement by delivering relevant offers and incentives at a global scale - tailored to each user's preferences
Frequently asked questions
Personal data means details which identify or could be used to identify individuals, such as name and contact details, and information connected with their accounts such as purchase history.
It may also include information about a individuals interactions with programme websites and applications that we operate for financial institutions.
Reward only shares personal data with:
• The financial institution that Reward works for, in relation to a programme that a consumer is a member of, e.g. where a member has updated their contact details
• Subcontractors with the approval of the financial institution that Reward works for, e.g. the email distribution provider, if consumers have opted to receive email communications
• A party that the consumer has expressly authorised, to receive an additional service that the consumer has opted in to
• Other organisations that Reward works with will only ever receive fully anonymised data
As Reward generally only holds personal data as a processor in relation to programmes that it operates for financial institutions, consumers should make a request to the controller of the programme that they joined.
If we receive requests directly, we will consult with the institution that acts as the controller of the personal data within that programme context.
