Our beginnings
Reward was founded in 2001 by Gavin Dein to make football more affordable for fans while supporting clubs. That idea grew into a bigger mission: helping people get more from their everyday spending.
That idea quickly grew. By the mid-2000s, we shifted focus to banking and became one of the first to offer card-linked rewards - giving people money back automatically when they spent. We soon became the UK’s largest provider of bank-linked rewards.
Today, we operate in 15+ countries, partnering with major payment networks like Visa and Mastercard, top banks including NatWest, Barclays and First Abu Dhabi Bank, and well-known retailers like Amazon and McDonald’s.
In 2024, Experian became a strategic investor, followed by our acquisition of HDI, strengthening our consumer insight capabilities.
Now, Reward helps banks and brands connect with customers in smarter, more meaningful ways - through data, technology and trusted partnerships.
Our mission
Rewarding everyday spending
From day one, our mission has been simple - to make everyday spending more rewarding for customers worldwide.
By partnering with retailers and banks, we create personalised propositions that enhance customer engagement and deliver genuine value, helping consumers get the most out of their everyday purchases.
So far we have given back $2 billion in cashback rewards to customers across the globe.
Beyond savings, customers are using their cashback rewards to make a meaningful impact, donating an impressive $10.5 million to charity through the platform.
And we’re just getting started. As we continue to reach new milestones, we’ve set ourselves a new target of reaching $4 billion by 2030.
Our values
Our vision
We’re on a journey to create the customer of the future by transforming how everyday commerce works
We do this by forging rewarding relationships built on trust, relevance, and mutual value - turning ordinary transactions into opportunities for engagement.
Locations
London
Floor 5 & 6
10 Hills Place
London
W1F 7SD
Belfast
Dubai
Singapore
