Our beginnings
Reward was founded in 2001 by Gavin Dein to make football more affordable for fans while supporting clubs. That idea grew into a bigger mission: helping people get more from their everyday spending.
We went on to pioneer card-linked rewards, giving people money back automatically when they spend - and today we’re the UK’s largest provider in the space.
Today, we operate in 15+ countries, partnering with major payment networks like Visa and Mastercard, top banks including NatWest, Barclays and First Abu Dhabi Bank, and well-known retailers like Amazon and McDonald’s.
In recent years, we’ve strengthened our capabilities through the acquisition of HDI and, in 2026, became part of Rezolve Ai, a global commerce and AI technology company at the forefront of conversational commerce, AI-powered shopping experiences and payments enablement.
Together, we're combining transaction insight with real-time, AI-driven engagement, helping banks and brands connect with customers in smarter, more meaningful ways.
Great Place To Work
We’re a certified great place to work
We’re proud to be recognised as a Great Place to Work® and named in the UK’s Best Workplaces™ Top 50 for 2026.
This recognition reflects the culture we’ve built together - one grounded in trust, purpose, inclusion and collaboration, with people at its core.
Our mission
Rewarding everyday spending
From day one, our mission has been simple - to make everyday spending more rewarding for customers worldwide.
By partnering with retailers and banks, we create personalised propositions that enhance customer engagement and deliver genuine value, helping consumers get the most out of their everyday purchases.
So far we have given back $2 billion in cashback rewards to customers across the globe.
Beyond savings, customers are using their cashback rewards to make a meaningful impact, donating an impressive $10.5 million to charity through the platform.
And we’re just getting started. As we continue to reach new milestones, we’ve set ourselves a new target of reaching $4 billion by 2030.
Our values
Our vision
We’re on a journey to create the customer of the future by transforming how everyday commerce works
We do this by forging rewarding relationships built on trust, relevance, and mutual value - turning ordinary transactions into opportunities for engagement.
Locations
London
Floor 5 & 6
10 Hills Place
London
W1F 7SD
Belfast
Dubai
Singapore
