Reinventing customer engagement
In a fiercely competitive digital banking landscape, customer loyalty is harder to secure. Customers expect tangible value and personalisation, while banks seek deeper engagement but find traditional points-based schemes costly and ineffective.
Reward helps banks delight and retain customers with real-time, AI-powered, personalised rewards delivered directly in their banking app. By partnering with retailers who fund the incentives, banks can offer meaningful rewards at minimal cost - strengthening loyalty and standing out in the market.
Why Reward
Boost customer lifetime value
Enhance your customer engagement proposition and achieve up to a 30% reduction in churn
Deepen customer relationships
Reward customer behaviours to foster loyalty and increase engagement by up to 15%
Drive account primacy
Drive increased spend and achieve up to 27% growth in card usage
Increase customer satisfaction
Deliver content that is relevant to your customers and achieve up to 20 points in NPS
Expand product adaptation
Identify demand and double your cross-product holdings
How it works: Step 1
Integrate with your banking app
Our Customer Engagement Platform seamlessly integrates content, advertising and commerce into an existing banking app.
With multiple cardholder access options, the platform provides a streamlined customer journey, delivering personalised rewards tailored to customers’ spending habits and preferences.
How it works: Step 2
Shape the customer engagement strategy
Our platform uses customer spending and behavioural insights to deliver personalised content and offers. These offers are based on each customer's preferences and past interactions, helping create more meaningful experiences and stronger connections. By understanding what customers like and how they shop, our platform delivers personalised content and offers that feel just right for each person.
Customers can then redeem their rewards in the way that suits them best - by giving to charity, getting eGift cards, or transferring cashback straight into their bank account.
How it works: Step 3
Offer strategies
The most successful programmes offer diverse content and multiple incentives for customers to engage with a brand.
• Global Merchant Marketplace - enables personalised card-linked offers from top global retail brands.
• Direct Debit Rewards - encourages everyday banking habits by rewarding direct debit activity.
• Bank Funded Rewards - delivers rewards tied to specific banking goals or milestones.
• Redemption Store - lets customers turn earned rewards into eGift Cards of their choice.
• Behavioural Rewards - motivates customers to complete key actions and stay engaged.
Our partners
Omni-channel marketing
Making every interaction count
We maximise customer engagement programmes through hyper-personalised experiences powered by data, commerce, content and cross-channel communications. Our fully managed, end-to-end CRM marketing solutions help brands drive customer loyalty for banking partners and deliver incremental sales for retailers.
From strategic planning and advanced analytics to creative design and seamless execution across email, push notifications, SMS, in-app and social, we deliver standout marketing communications for our partners. We can also extend your reach and engagement by reaching customers where they are - across everyday touchpoints. Going beyond banks' own channels, we help you boost satisfaction and NPS.
