leveraging consumer behaviour insights to drive intelligent growth

Our advanced, AI-driven solutions go beyond basic analytics - giving you a clear view of customer intent and competitor moves. With these insights, you can refine your strategy, drive stronger engagement, and unlock smarter growth.

Strategy starts with insight

Turning data into smarter business decisions

In today’s complex market, retailers and banks struggle to understand customers, outpace competitors, and invest wisely. Without clear insights, focusing across channels, stores, products, and pricing - while controlling costs - becomes guesswork.

Our Intelligence solutions tap into a market-leading consumer panel coupled with a unique and unmatched data set. We deliver deep visibility into customer and competitor behaviour so you can build smarter strategies and make confident, data-driven decisions.

Plus, we can help to optimise every marketing investment - paid or owned - to boost ROI, drive growth, win market share, and cut costs.

Market leading consumer panel

15% coverage of UK adult population

making it one of the largest and most representative transaction datasets available in that market

Multi-country insights

growing reach across the GCC (Gulf Cooperation Council countries), Europe, and APAC regions through our expanding network of bank partnerships

Billions of transactions analysed annually

revealing when, where, and how consumers spend - down to SKU level - to spot market gaps, predict churn, and benchmark performance

Over 5 years of transaction data

providing both a live pulse and a longitudinal view of trends

5000 + brands analysed

helping you respond to competitive threats and growth opportunities

Intelligence

Products

Unlock the full potential of your customer strategy with Rewards’ suite of AI-powered Intelligence products. Optimise investments and decisions for maximum return across the full marketing mix and business performance:

RewardIQ - Our most comprehensive consumer insights platform that enables businesses to access and analyse billions of transaction records alongside your own first-party data for marketing, competitor intelligence and customer strategy.

Market Intel - understand your customers, track competitive threats and identify new product & location opportunities to maximise sales performance.

Data Enrichment - enhance your existing solutions with enriched consumer purchase insights, linking to SKU-level transaction data or embedding within your existing products.