Alice Day
Reward, a global leader in Customer Engagement and Commerce Media, announces the launch of DemandInsight, a self-serve dashboard that gives brands and retailers unique insight into competitor activity, customer switching, and sector-wide spend patterns.
The latest addition to Reward's Intelligence suite, DemandInsight combines verified transactional data from millions of UK customers with advanced customer segmentation to deliver a holistic, reliable and representative market view. This allows brands to identify clear market trends, track real spend behaviours at segment levels, reduce churn and uncover new growth opportunities rarely visible beyond internal sales data.
Unmatched visibility
• DemandInsight is a first-of-its-kind dashboard that brings together unique datasets and capabilities in a single solution, giving brands a comprehensive, actionable view of the market. Key features include:
• Named-competitor benchmarking against more than ten rivals, driven by Reward’s AI powered merchant attribution
• Granular metrics covering share of wallet, switching behaviour and channel trends
• Track key performance drivers, segmented by customer demographic and geographic attributes
• Rapid refresh cycles for near real-time insights aligned to key retailer trading plans.
Driving business outcomes
The dashboard helps brands spot churn risk early, respond quickly to competitive threats, and plan campaigns with precision across online and offline channels, turning insight into measurable results.
As commerce media continues to accelerate, DemandInsight provides the foundation for smarter activation, personalisation, and engagement, seamlessly integrating with Reward's broader solutions.
James House, Chief Commercial Officer at Reward, said: "Brands today are under increasing pressure over where to allocate budgets for maximum impact. DemandInsight puts the power back into their hands by turning complex data into clear, actionable insights. By combining our unique transactional data with advanced segmentation, brands can routinely spot patterns they couldn’t see before and tap into new opportunities. It’s designed to work seamlessly alongside existing tools, giving near real-time visibility that helps drive smarter, more intelligent activation."
About Reward
Reward is a global fintech transforming customer engagement and commerce media with its cutting-edge technology and insight solutions. Founded in 2001 by Gavin Dein, Reward has developed a powerful online platform that connects banks and retailers, seamlessly integrating purchase insights with advanced loyalty solutions to deliver highly personalised content and rewards at scale. Driven by a mission to make everyday spending more rewarding, the company has returned more than $2 billion in cashback to consumers to date. Reward’s success is underpinned by a broad network of strategic partnerships with some of the world’s most recognisable names.
