Reward, global leader in Customer Engagement and Commerce Media, today announces the promotion of Josh Sullivan to Vice President of Retail, UK & Europe, bolstering its senior leadership team to accelerate its commerce media strategy across the region.
Since joining as Head of Business Development in 2022, Josh has been instrumental in forging new retail partnerships with industry giants like British Gas, Sainsbury’s, Boots, Asda, John Lewis, and Sports Direct. His efforts have led to a threefold increase in new business revenue year on year. Prior to Reward, Josh honed his expertise in retail media as Sales Director at Skai, an omnichannel marketing platform.
The promotion comes as Reward enhances its products and services to retailers. Capitalising on the opportunity within the commerce media space, the business has introduced a suite of consumer insights products to support retail marketing executives in driving incremental sales and growing customer value.
As the business establishes a multi-product proposition for retailers, it also reshapes its retail business unit, with Josh leading the UK and European teams to drive revenue growth, forge strategic partnerships and expand market share.
Sam Sprekos, Managing Director UK at Reward, comments; “At Reward, our goal is to empower retailers to make informed decisions about how and where to engage with their customers. By combining transactional insights with rich contextual data, we’re equipping retail marketing executives with insight tools to understand, predict and influence consumer behaviour. With Josh now leading our retail proposition across the UK and Europe, we’re well positioned to capitalise on the opportunity within the Commerce Media space, driving growth and delivering value for all stakeholders.”
Josh Sullivan, Retail Director of Partnerships and Sales, comments; “Over the last two years we’ve witnessed a fierce demand for our retail products and services from some of the biggest names in commerce, leading to significant new business growth. Our enhanced retail proposition is set to unlock further revenue opportunities within the Commerce Media space, and armed with our insights, I’m excited to continue delivering exceptional service to our existing customers while expanding our partner network across the UK and Europe.”
