Alice Day
Reward appoints Matthew Keylock as Chief Data & Analytics Officer to accelerate innovation in data and intelligence
Former Mars Global Chief Data & Analytics Officer joins Reward to lead its global data and intelligence proposition
Appointment accelerates innovation across Reward’s transaction intelligence, personalisation and customer engagement offering
Backed by Rezolve Ai, move signals new opportunities to create smarter, more valuable intelligence for banks, brands and retailers
London, 3rd September 2026: Reward, global leader in customer engagement and commerce media and a Rezolve Ai company, has appointed Matthew Keylock as Chief Data & Analytics Officer, strengthening its executive leadership as it accelerates innovation across data and intelligence.
Keylock will lead Reward’s global data, analytics and insight capabilities, building on its proprietary transaction and behavioural intelligence to drive the next generation of customer insight, hyper-personalisation and targeting. Backed by Rezolve Ai’s advanced AI technology and expertise, Reward is accelerating how it turns that intelligence into smarter, more valuable solutions for financial institutions, brands and retailers.
Keylock brings nearly three decades of experience at the forefront of data, analytics and AI. Most recently, he was Global Chief Data & Analytics Officer at Mars Petcare, where he built and led its global data and analytics function across the business. He previously held senior global roles at Yoox Net-A-Porter Group and dunnhumby.
The appointment reinforces Reward’s focus on innovation, building on its market-leading transaction insight and customer loyalty capabilities and supporting high growth areas including its Finance Media Network. Rezolve Ai’s focus on AI-powered commerce adds further momentum to this innovation as Reward continues to expand internationally.
James House, CEO of Reward, said: “Data and insight are at the heart of Reward and a defining strength of our business. Our transaction intelligence gives us a powerful understanding of consumer behaviour, and Rezolve Ai brings another dimension to how we can innovate around that intelligence – advancing personalisation, targeting and the value we deliver for customers. Matt brings an exceptional track record of turning data into commercial value and gives us even more firepower to go further and faster.”
Matthew Keylock, Chief Data & Analytics Officer at Reward, adds: “Having led data and analytics across global businesses, I know the competitive advantage that comes from rich data and the right technology. Reward has an exceptional transaction dataset and, with AI rapidly changing what’s possible, a significant opportunity to push the boundaries of customer intelligence and personalisation. It’s an exciting time to join the business.”
Keylock will join Reward's Executive Committee as the business advances its data, technology and intelligence proposition and expands across international markets.
