Alice Ford
Reward, the global leader in Customer Engagement and Commerce Media, today announces the appointment of Bhagya Reddy as Director of Data Engineering
Bhagya brings more than 20 years of experience in data and AI, having held senior positions at Virgin Media O2, UBS, BT Group and McKinsey (Quantum Black). She has led global teams of engineers, architects and analysts across the UK, India, USA, Australia and Brazil, delivering large-scale data platforms, AI models, and advanced analytics solutions that drive measurable business outcomes.
A recognised advocate for diversity and inclusion, Bhagya is also dedicated to helping underrepresented talent build careers in data and technology.
Bhagya will lead development of the Reward’s data engineering capabilities – strengthening the infrastructures that power its products and ensuring data is transformed into scalable, actionable insights for brands across the globe.
Her appointment comes as Reward rapidly grows its global footprint and expands its AI-powered Intelligence Suite. With the recent launches of RewardIQ, a next-generation intelligence platform, and DemandInsight, a self-serve dashboard, Reward is reshaping how retailers and brands use first-party banking data to understand customer behaviour, boost marketing performance and drive growth.
Killian O'Rawe, SVP of Global Delivery, Technology and Operations at Reward, said: “Bhagya joins us at a pivotal time as we expand globally and scale our data capabilities. She has a proven track record of building engineering teams that deliver real technical impact, and that expertise will be key as we optimise our platforms and embed AI more deeply into our products. The strength of our data isn’t just in its scale, but in how we transform it into insights that help brands grow – and Bhagya will play a central role in making that happen.”
Bhagya Reddy, Director of Data Engineering at Reward, added: “Reward’s insights products are growing rapidly and redefining how data drives value for brands and customers. I’m excited to help shape the data strategy that underpins these products, ensuring we can innovate at scale and deliver insights that truly change the way brands connect with customers. I’m also proud to join a company that shares my commitment to building diverse, inclusive teams that reflect the future of tech.”
