Alice Day
Reward appoints former Lloyds executive Enrique Del Rio as President, UK & Europe to accelerate commercial growth
Senior appointment strengthens Reward's commercial leadership across the UK and Europe
Del Rio brings more than three decades of financial services experience, including 15 years at Lloyds Banking Group
Appointment will accelerate growth across banking loyalty, intelligence and Reward’s evolving Finance Media Network
London, UK, 21st September: Reward, a global leader in customer engagement and commerce media and part of Rezolve Ai, today announces the appointment of Enrique Del Rio as President, UK & Europe, strengthening its commercial leadership as the business accelerates growth across the region.
With more than three decades of global financial services experience, Enrique brings extensive expertise across commercial banking, data and major client relationships. He spent 15 years at Lloyds Banking Group in senior leadership positions and has also held senior roles at Goldman Sachs, Barclays Capital, Deutsche Bank and Bankers Trust.
Enrique will spearhead Reward's next phase of commercial growth, building on its extensive partnerships with the UK's leading banks and expanding its activation and intelligence capabilities for retailers and brands. He will also lead Reward's growth in priority European markets and build on strategic partnerships, including Visa, turning the company's data and technology into significant new opportunities for Reward and its partners.
His appointment comes as Reward strengthens its Finance Media Network, connecting banks, retailers and brands through trusted transaction intelligence, customer engagement and commerce media. Backed by Rezolve Ai's technology and global reach, Reward is accelerating the development of new propositions across the network, with Enrique driving their commercial growth throughout the UK and Europe.
James House, CEO of Reward, said: "Enrique's appointment is a significant step in our growth across the UK and Europe. He combines deep banking expertise with a strong track record of building commercial relationships and turning data-led innovation into new revenue opportunities. His experience gives him a valuable understanding of what banks need as they seek to create more relevant customer experiences and unlock greater value from data. Together with Rezolve Ai's technology and global reach, that perspective will be instrumental as we expand our intelligence proposition and capture the opportunities emerging from agentic commerce."
Enrique Del Rio, President, UK & Europe at Reward, said: "I've been deeply impressed by Reward's position in the market. Few businesses can match the strength of its banking partnerships, the depth of its transaction intelligence and its ability to connect banks, retailers and brands at scale. Having spent much of my career in banking, I understand the commercial opportunity these capabilities create. My focus will be on taking Reward's innovation to market, deepening strategic partnerships and building significant new revenue opportunities across the UK and Europe."
