The team

Nick Hynes - Non Executive Chairman

Nick Hynes Non Executive Chairman

A true business visionary, Nick has established some of the most successful fast-growth digital companies of the last two decades. Nick founded Somo in 2009 with Carl Uminski to help companies make sense of the huge opportunities and the potential of mobile technology. In his role as CEO, Nick defines the overall strategy, has recruited the team, and shaped the culture of Somo, establishing corporate-scale governance in this rapid-growth business.

Nick was formerly CEO and owner of The IMW Group, comprising search marketing agency, The Search Works, and digital tech business, The Technology Works. He launched operations across Asia, with offices in Tokyo and Seoul, and established The Search Works as Europe’s largest search agency, before the group was acquired by TradeDoubler AB in 2007 for $112 million.

Before that, Nick was founder, CEO and President of Overture Europe. Here he launched the paid search industry in Europe, building Overture from a start up to an established billion dollar business across 16 countries, in just 30 months. Acquiring AltaVista FAST Technology Search along the way, Overture secured exclusive, multi-year distribution deals with every premium portal and ISP in Europe. The company was sold for $1.63 billion to Yahoo! in 2003 and became Yahoo! Search Marketing.

In his early career, Nick created the electronic points system for Air Miles, transforming a struggling paper voucher business into a $62 million per annum profitable business in four years. Nick developed and implemented Air Miles loyalty schemes across NatWest, BT and Vodafone (building their first customer database). He also introduced the world’s first national Smart Card programme for Shell, and the ‘Reward’ loyalty scheme for Sainsbury’s.

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