The team

Gavin Dein - Group CEO

Gavin Dein Group CEO

Gavin is an Executive Director at Reward. He founded the business in 2001.

Gavin’s responsibilities now include business development, both domestically and internationally, and retail partnerships. He is charged with delivering a best-in-class retail network in the industry and forging long term, profitable partnerships with market leading companies globally.

Gavin created Cardless Reward Technology (CRT) in 2006. This unique technology allows consumers to link their loyalty programmes to payment cards already in their wallet. The technology behind CRT was an immediate, and multiple, industry award-winner.

He developed CRT because of his long-held belief in the significant potential in transactional data analytics. That philosophy lies at the heart of data monetisation- which drives the company he created. In the last two years, Gavin has been instrumental in moving Reward from the sports world into the banking sector by signing deals with Barclaycard, Nationwide and Santander. With RBS and NatWest Cashback Plus, Gavin has built the largest retail network in UK loyalty.

Previous experience includes Sponsorship and Fan Relationship Management at Arsenal Football Club. Gavin was awarded Young Gun in 2008 for developing the Reward concept into a multi-million pound business. Gavin is Chairman of the NSPCC Schools Service Appeal.

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